No matter how great your website looks or how many trinkets you have on your landing page, the bottom line for your business is your conversion rate. If everything is looking great and have adhered to all Internet standards when it comes to the design and the optimization of your website, then it is time to look at specific actions that will help your conversion rate to maximize itself. Here are some of the ways in which the right marketing partner can help your conversion rate optimization skyrocket.
First of all, your site should be streamlined to run as fast as possible. One of the most important aspects of a website that the major search engines consider is website speed when it comes to search engine ranking. If your website takes more than seven seconds to load, then you are likely giving up some of your search ranking in order to place more content on your landing page. This is a strategy that does not benefit many companies. Take a look at some of the most effective landing pages on the Internet – for instance. Its simplicity alone almost draws customers to it. The more quickly that your website loads, the higher that it will be ranked in the major search engines. The higher that your search engine ranking is, the more trust that people will have in your business. This trust is what will improve your conversion rate.
Streamlining your website to run more quickly is also a great way to cut down on the superfluous and duplicitous content that can keep your website from being indexed properly. If your website is improperly indexed in the major search engines, then it may pop up for keywords that are not completely relevant. Of course any customer that clicks on your link from an irrelevant keyword will be less likely to convert. The right marketing partner will be able to optimize your conversion rate by making sure that the content on your website adheres closely to the keywords that you have chosen in your marketing strategy.
Second, conversion rate optimization depends on selection of customers that you draw to your website. The right marketing partner will be able to run a series of campaigns in order to determine the best type of advertisements for your company. Although certain turns of phrase may make perfect sense to you, people may interpret them differently when they see them online. There are also differences between the way that people at a laptop and people on a mobile device interpret language. Remember that most people are not reading advertisements and links in depth – they are looking for solutions very quickly.
The purpose of good web marketing is to make it very easy for the right customers find your products and solutions. With this in mind, you are not necessarily looking for a higher market share of consumers. You are looking to direct your efforts at the consumers who are most likely to need your products and services. The right marketing partner will find the streamlined content and place it with the right keyword campaign in order to bring your content to the forefront of the major search engines at the correct time. Segmenting your audience in this way will also save you a great deal of money if you are running pay per click advertisements.
Third, your conversion rate depends heavily on the way that your sales funnel is optimized on your website. Your business may have a great keyword strategy that draws in the right customers. However, you may be losing your customers at some point during the sales process on your website because of muddled content. The first action that any good marketing partner will take for you is to optimize your navigation bar. You never know when a customer will make the decision to actually make a purchase from you. If you do not have a link to your sales page from every other page on your website, then you may be losing sales without even knowing it. Just as the content on your landing page must be optimized, the content on all of your sub pages must also be optimized. This is especially true if you are directing different ads at different pages of your website. It is not enough to have a great landing page with all of your other deep webpages filled with clutter. Every page should have a definitive purpose. A good marketing partner will make sure that this is the case for your website.